ez Income Makers Newsletter:
November 14, 2008
Published by Mitch Hopkins
Welcome Everyone.
Wow, have there been enough new Launches recently?
They sure have tried maxing out my inbox with the
same promos over and over.
If version #1 was supposed to work, why #2 and #3
shortly after the first release? Like laundry soap
that is new and improved, well, the box did change.
Just don't fall for the hype, a half finished product that
tells you what to do, but not how, isn't worth much.
At least not for actually building you business. Heck,
I can tell you how to beat the high price of airline
tickets, just learn to flap your arms and fly on your
own. So simple, right? But if you want to do it in style
buy my next report on the right flight equipement!!!
See you at the bank...
Look, if something catches your eye, you think you found
the perfect program, save yourself and your money,
ASK FIRST. Get your questions answered to your satisfaction
or move on. A cool new package of website graphics or new
templates aren't any good if Photoshop is required and
you don't own it.
Come on, think things over, do you really think some 14
year old cracked the Internet Marketing/Blogging "code"
and has been making 20k a month for the last 3 years and
is making more than anyone else ever did, especially not
knowing one thing about a computer, marketing or old enough
to have a Paypal or any other merchant account?
That's as ridiculous as manifesting a never ending supply of
1,000 dollar checks in your mailbox...wish in one hand,
spit in the other and see which fills up first.
Wishing your life away on a 'magic' product is a waste of
your time and money. There isn't one.
Have a Great Day,
Mitch
Quote Of The Day
Hope is not a dream,
but a way of making dreams,
become reality.
L.J. Cardina Suenens
FEATURED ARTICLE
How to Set Up Your Web Copy
by Mitch Hopkins
Giveaway Updates
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Writing web copy can be tricky: you need to set it up in such a way that
you are able to address the needs of your target market. Moreover, web
copy is not like any other written or printed piece of writing: it has to
be written concisely, with all the pertinent details shown so that the
person reading the copy will pick up all the main ideas immediately. In
the world of the Internet, writing the right web copy is important: people
do not visit a website and read every single word in it, but they do need
to get the right information in the least amount of time. You, as a copywriter, need to address their needs.
In particular, you need to answer four basic questions when writing web copy. First, why are your visitors at that website and why should they
be there? Are they in need of a product or service? Do they fit a
particular demographic that needs your help?
Second, what should they do? Should they buy your product or service? Should they call you? Provide your visitors with a road on which to
travel instead of telling them that they should get to a destination by
their own terms.
Third, answer why your visitors should even do anything. Should they buy
a product or service to get themselves out of a financial rut? Should they
buy something from you so that they can enjoy life better? Finally, what should they do next? Should they go out and buy things, save money, ask
for more help? What should they expect from you?
Remember these four basic questions when you set up your copy. You will need to maintain consistency in your look and tone, so that when people
read through your copy, they will feel comfortable and not have their
brains scattering all over the place with the number of ideas that you
present.
When setting up your copy, remember that you need to keep it from looking like a sea of text. Break up your pages and format information
your information into smaller pieces of text. If you have a well-formatted page in a single font that is easy to read, it can be more inviting, and
can actually beckon potential customers to start reading. Moreover,
provide some white space: don’t have very large paragraphs so that your customers’ eyes can be soothed and relaxed as they skim over the page.
When formatting between paragraphs, leave two empty lines beneath the paragraph, as well as after every title and heading, in order to mark off
and delineate ideas. This can provide white space, as well as a logical division of information that can tell your customers what to think and
how to organize their thoughts. If you must use large amounts of text,
keep them in narrow columns so that your customers do not have to read
from one end of their computer screens to the other.
Subheadings can help you out and make your work more interesting and accommodating. In fact, they can aid visitors in scanning through the
text and knowing what ideas to expect and where to find something that
they are looking for. Have attractive titles, too, so that you can
better catch your visitors’ attention.
These are only a few tips that you may want to use in setting up your
copy. For more tips, look through effective web copies and see what makes
them tick. Moreover, practice so that you can produce better copies every
time.
Article by Mitch Hopkins
Editor, ezIncomeMakers Newsletter
I also run ezincomemakers.com
as a great place to start or improve your internet marketing
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If you've ever tried Pay Per Click (PPC) advertising,
then you know this to be true...
The more targeted your keywords, the better the result.
For example, when you are first creating your keyword
list, you want the list to be as big as possible.
It's important to think like your customer.
What terms would your customers use to describe your
products or services?
Once you've generated some appropriate keywords, you
then want to get a little creative by expanding your
list to include as many relevant variations as possible.
Things like alternate spellings (e.g. light, lite), plurals,
and synonyms are all examples of strategies to expand
your keyword list.
Then you want to "scrub" your keyword list and get rid
of any terms that maybe too generic. Basically you want
to get rid of keywords that are going to bring you
untargeted traffic.
Here's an example...
If we were advertising Harley Davidson parts, the keyword
"bike" would also bring in searches for bicycles. Obviously
that's useless to us which is why you'll want to get rid of
these generic terms.
There's no sense in paying for keywords that won't convert
into sales!
Once you've scrubbed your list, the third step is to
target your keywords by adding some matching options.
Using phrase, exact, or negative matches can help you
keep your costs low.
Here's what that means...
Phrase Match - If you enter your keyword in quotation
marks, as in "tennis shoes," your ad will appear when
a user searches on the phrase tennis shoes, in this
order, and possibly with other terms in the query.
For example, your ad will appear for the query red
tennis shoes but not for the phrase "shoes for tennis".
Phrase matching is more targeted than broad matching,
but slightly more flexible than exact matching.
Exact Match - If you surround your keywords in brackets
such as [tennis shoes], your ads will appear when users
search for the specific phrase "tennis shoes", in this
order, and without any other terms in the query.
For example, your ad won't show for the query red tennis
shoes. Exact matching is the most targeted option.
Negative Keyword - If your keyword is tennis shoes and
you make it a negative keyword by adding a minus sign
such as "-red", your ad will not appear when a user
searches on "red tennis shoes".
It allows you to eliminate unwanted keywords.
By applying more focused matching options to your keywords,
you can reach the most appropriate prospects, reduce your
cost-per-click (CPC), and increase your ROI.
With that in mind, there is also one extremely powerful
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trying to keep under the radar.
It gives you the ability to take one keyword and turn it
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Here's the best part...
They are ALL ultra targeted!
Furthermore, you can also use the same strategies mentioned
about above with the phrase, exact and negative keyword
matching. It really gives you tremendous power with your
PPC advertising.
It's called GeoKeyword Generator.
If you are serious about advertising your products and
services online, it really is a must have tool.
There are a lot of other powerful features, like, you can
not only target country and states or provinces but also
things like cities, towns, populations and much more.
It even generates the list of cities and states(including
abbreviations) for you so you don't have to know any of
these ahead of time!
Have you set up a Review Site, or just need the newest products
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Disclaimer:
ezIncomeMakers Newsletter(C)
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